Microtrends: The Small Forces Behind Tomorrow's Big Changes
Autor Mark Penn, E. Kinney Zalesneen Limba Engleză Paperback – 14 iun 2009
*Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.
*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.
*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.
*Philo-semites: A growing number of people want to date Jewish men and women.
*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.
Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
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Specificații
ISBN-13: 9780446699761
ISBN-10: 0446699764
Pagini: 480
Dimensiuni: 152 x 229 x 32 mm
Greutate: 0.5 kg
Editura: Grand Central Publishing
Colecția Twelve
ISBN-10: 0446699764
Pagini: 480
Dimensiuni: 152 x 229 x 32 mm
Greutate: 0.5 kg
Editura: Grand Central Publishing
Colecția Twelve
Notă biografică
Dubbed
"the
most
powerful
man
in
Washington
you've
never
heard
of"
by
theWashington
Post,
Mark
J.
Penn
is
the
worldwide
CEO
of
Burson-Marsteller.
He
was
pollster
to
President
Clinton
in
his
successful
1996
re-election
campaign,
and
is
adviser
to
Senator
Hillary
Rodham
Clinton,
Microsoft
Chairman
Bill
Gates,
numerous
corporations,
and
25
foreign
heads
of
state.
E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.
website:http://www.microtrending.com/
E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.
website:http://www.microtrending.com/
Recenzii
"Mark
Penn
is
more
than
a
high-powered
Democratic
pollster:
his
data
helped
transform
the
Clinton
presidency...."—The
New
York
Times
Magazine
"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page ofMicrotrends."—Bill Gates
"Unrelentingly fascinating. . .a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both. . .Microtrendsisthe perfect bible for a game of not-so-trivial pursuitsconcerning the hidden sociological truths of modern times."
—The New York Times
"A trivia-lover's dream...Penn adroitly manages to convey the relevance of such minutiae to the world at large."
—USA Today
"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way."—Bill Clinton
"Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page ofMicrotrends."—Bill Gates
"Unrelentingly fascinating. . .a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both. . .Microtrendsisthe perfect bible for a game of not-so-trivial pursuitsconcerning the hidden sociological truths of modern times."
—The New York Times
"A trivia-lover's dream...Penn adroitly manages to convey the relevance of such minutiae to the world at large."
—USA Today
"Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way."—Bill Clinton