Million Dollar Micro Business – How to turn your expertise into a digital online course
Autor T. Toweren Limba Engleză Paperback – 28 iun 2021
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Specificații
ISBN-13: 9780730392071
ISBN-10: 0730392074
Pagini: 260
Dimensiuni: 156 x 227 x 17 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Melbourne, Australia
ISBN-10: 0730392074
Pagini: 260
Dimensiuni: 156 x 227 x 17 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Melbourne, Australia
Notă biografică
Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025. milliondollarmicrobusiness.com
Cuprins
About the author ix
Acknowledgements xi
Introduction xv
Part I: How it begins 1
1 Start small 3
2 Personal branding 5
3 Time management 9
4 Overcome your fear 13
Success story: James Wedmore -- Business By Design 19
Part II: Create that first idea 33
5 Get clear on your idea 35
6 Set up your new business 57
7 Map out your signature course 71
8 Develop your course content 79
9 Design your point of difference 97
10 Design your brand and what you stand for 105
11 Nail your first offer and program 119
Success story: Kayse Morris -- The CEO Teacher 135
Part III: Launch it out into the world 147
12 Build your digital learning website 149
13 Content marketing 165
14 Build your list 181
15 Sell your services from a virtual stage 189
Success story: Tracy Harris -- Mums With Hustle 197
Part IV: Growth 205
16 The comparison trap 207
17 Embrace automation and software 211
18 Become a systems nerd 217
19 Your micro team 223
20 Outsourcing vs in-house team 229
21 Ditch the guilt 235
Success story: Clint Salter -- Dance Studio Owners Association 239
Part V: Welcome to the new world 253
22 Manage your money: cash flow vs profit 255
23 Say no to protect your energy 265
24 Design life your way 271
25 Where to from here? 277
Success story: Denise Duffield-Thomas -- Chillpreneur 285
Resources 295
Index 299