There are ten deadly mistakes you can make in minding your own business. If not detected and rectified, they spread like a cancer. This book starts off by identifying these insidious traps and how you can avoid their intrusion into your affairs. It goes further though, much further, by providing you with a stream of tried and tested strategies to ensure steady progress for your enterprise irrespective of changes in market forces. The universal failure rate in business is now reaching staggering proportions (most especially among start-ups) but those entrepreneurs who consciously or unwittingly employ these age-old strategies remain proactive in all kinds of weather because they always recognise the storm signals and react accordingly. As you will observe as you read these pages, I never stayed for too long in one place. I have a tendency to react to new ideas and new challenges, but always within my own area of expertise.