Mission–Based Marketing 3e – Positioning Your Not–for–Profit in an Increasingly Competitive World
Autor PC Brinckerhoffen Limba Engleză Hardback – 21 oct 2010
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Specificații
ISBN-13: 9780470602188
ISBN-10: 047060218X
Pagini: 256
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.53 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 047060218X
Pagini: 256
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.53 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
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Public țintă
Nonprofit communications directors, marketing managers, nonprofit executives, directors, and CEOs, fundraising professionalsNotă biografică
PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to nonprofit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits, and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable. He is the author of eight books on nonprofit management, including three that have won the Terry McAdam Book Award for Best Nonprofit Book of the Year. Mr. Brinckerhoff's titles include the workbook associated with this book, Mission-Based Marketing Workbook, Second Edition, as well as Mission-Based Management, Third Edition; Mission-Based Management Workbook, Second Edition; Social Entrepreneurship; and Faith-Based Management, all published by Wiley.