Mission: How the Best in Business Break Through: Business Learning
Autor Michael Hayman, Nick Gilesen Limba Engleză Paperback – 6 apr 2016
Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.
The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.
From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen,Missionshows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.
Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
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Specificații
ISBN-13: 9780241247068
ISBN-10: 0241247063
Pagini: 256
Dimensiuni: 129 x 198 x 16 mm
Greutate: 0.18 kg
Editura: Penguin Books
Colecția Penguin
Seria Business Learning
Locul publicării:London, United Kingdom
ISBN-10: 0241247063
Pagini: 256
Dimensiuni: 129 x 198 x 16 mm
Greutate: 0.18 kg
Editura: Penguin Books
Colecția Penguin
Seria Business Learning
Locul publicării:London, United Kingdom
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Notă biografică
Michael
Hayman
MBE
and
Nick
Giles
co-founded
Seven
Hills,
the
'Best
Corporate
Consultancy
in
the
world'
(Holmes
Report).
Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School.
Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.
Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School.
Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.
Recenzii
Fascinating
-
and
all
the
better
for
being
digestible
and
readable.
Business
schools
should
study
its
pages
Simply the most invigorating business book I have ever read
Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur
Good things happen when you are in their vicinity. I recommend them highly
Seven Hills are a smart outfit and an exciting business
Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. InMission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper
Missionshows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society
Missionwill help its readers see with clarity what the future of successful business already looks like
In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player
This book rocks! Simply put,Missionis a blueprint for the future of business
Missionshows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century
Simply the most invigorating business book I have ever read
Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur
Good things happen when you are in their vicinity. I recommend them highly
Seven Hills are a smart outfit and an exciting business
Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. InMission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper
Missionshows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society
Missionwill help its readers see with clarity what the future of successful business already looks like
In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player
This book rocks! Simply put,Missionis a blueprint for the future of business
Missionshows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century