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Mktg (with Mindtap, 1 Term Printed Access Card)

Autor Charles W. Lamb, Joe F. Hair, Carl Mcdaniel
en Limba Engleză Paperback – 18 mai 2020
Learn Marketing YOUR Way with MKTG and MindTap! MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.
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Specificații

ISBN-13: 9780357127803
ISBN-10: 0357127803
Pagini: 448
Dimensiuni: 218 x 277 x 22 mm
Greutate: 0.99 kg
Ediția:00013
Editura: CENGAGE LEARNING

Notă biografică

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor�s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.