Okay, let's face it Mobile devices are here to stay Mobile Marketing, a new marketing trend, is the result of the growth in the use of mobile phones and other mobile devices, such as tablets & eReaders. This book is for the business owner who is ready to take advantage of this new marketing trend. A trend that is poised to take 2013 by storm Mobile marketing is for the business owner who wants to be ahead of the trend, in front of the pack - instead of trailing it long after it's been around for years and used successfully by others. Mobile marketing can be a highly profitable way to communicate with your current customers and a very smart way to not only find new customers, but keep them all coming back to your business for many years to come. If you are new to mobile marketing and simply want to learn more about it, or have already finished your research and want to know your next step - this book is for you.