Broadly speaking, academic tourism research comes in two main shapeswhy and how to.. Both traditions seem unable to ever meet and their trajectory reminds of scissors agape. Tourism research, it is argued in this book, finds itself in a serious scissors crisis. Accordingly, the text reflects on how the crisis came about and looks at its effect on the real world. It explores how, within the limited realm of tourism behavior, the scissors crisis mirrors the post-romantic elan that since the 1960s has engulfed most social sciences in a blietzkrieg that was as harmful in its rejection of a modern market economy as it was shallow in