How did Steve Jobs motivate his team to realize an impossible dream while captivating a cult following of Apple fanatics willing to spend top dollar? Why does Oprah's list of "Favorite Things" spawn overnight billionaires? How does Gladwell's unique perspective cause his readers to rethink everything? The answer is simple - MOJO: Your unique power to magnetize the masses, captivate others, and influence decisions. The irresistible power of Mojo is undeniable and when harnessed by a Mojo Mogul, the results are remarkable. To explain why Mojo is so magnetizing, Dawnna delves into the science of confidence and the power of influence to help you discover your unique brand of Mojo. She unlocks the seven keys to the Mojo Mogul mindset, helps you identify your Mojo superpower, and delivers a prescription to amp up your Mojo in even the toughest situations. Whether you know it or not, you are already tapping into your Mojo. The question is, are you using it in the right way to get exactly what you want, when you want it, and how you want it? This book will show you how.