A virtual conversation with a trusted financial planner, this one-of-a-kind guide provides the knowledge, insight, and tools you need to get on track to financial success
Liz Davidson believes everyone should have access to life-changing financial coaching, regardless of age, income, job type, or any other factor. That’s why she started Financial Finesse—the first company to provide unbiased financial coaching as an employee benefit.
Major brands like CVS Health, Nestlé, Aflac, Ally, Patagonia, the NFL Players Association, and many more have trusted and loved Financial Finesse for years. Now, with Money Strong, Davidson brings her system directly to you.
You’ll learn the critical building blocks of financial wellness and how to define your personal financial identity, replace bad financial habits with better ones, and identify (and squash) negative money scripts that are keeping you from achieving important financial goals. Plus, Davidson’s proven START™ framework for achieving financial wellbeing:

• Set yourself up for success
• Tackle your stress
• Advance towards the life you want
• Role model good financial habits
• Thrive by living your purpose

Packed with relatable success stories, mental hacks from the field of behavioral finance, and opportunities for guided self-analysis, Money Strong will make you think! But more importantly, it will inspire you to act. Your financial wellness influences your whole life, not only your finances and everyone has room to improve. All you have to do is start. Money Strong was created to help.