Many photographers stubbornly stick to a formula they're comfortable with, refusing to go out on a limb - a formula which rarely leads to success. In this book, monte Zucker shows photographers how to produce images that make a statement about the photographer and the subject. When achieving technical excellence becomes second nature, the photographer is free to emotionally connect with the client to produce an image that brings out the soul and personality of the subject. This goal should be the focus of every session, and Zucker shows readers how.