Most people don't like to be sold to, are wary of sales people and many of us are uncomfortable selling too, all of which is GREAT NEWS Selling products and services of any type and at all price points has radically changed in the last few years. It's now more important than ever to understand the psychology and systematic approach that makes sales a formality whether you do it face-to-face, over the phone, in store or online. The days of the "The Hard Sell" or the use of "Closing Techniques" is over and those that want record sales must have the right morals and a customer centric approach to everything they do. If you want or need to make more sales and greater profit then this book is for you. The tools, tactics, techniques, strategies and ideas in the book will transform your results, whether you're a business owner, a sales or marketing professional or totally new to the industry and the best thing is you can do it all without having to "sell." MORE SALES THAN YOU CAN HANDEL REVEALS: How to ethically compel and persuade prospects so they want to give you their money. How to make price irrelevant in a sales situation, in fact the more you charge the better Strategies that make it almost impossible for your competitors to compete with you The best ways to prioritise your time and resources if you want the greatest return on investment Why the traditional idea of what makes a good sales person is no longer applicable - which is great news if you don't like selling or sales people How to run your marketing, advertising, PR and promotional activities to eliminate waste"