In his world anything less than the top wasn't an option. Manipulating women, the streets, and everything in between will earn young Keyshawn "Key" Watson not only money and prestige, but the privilege of being deemed as one of Milwaukee's finest Players. In pursuit of higher earnings, Key spreads his ring of prostitutes and thieves across the. But when tragedy strikes his camp in New Orleans he gains some unwanted attention from the U.S. Justice Department. When federal agents begin to close in on him and two of his closest associates their case appears to be air tight as the charges continue to pile up.