So, what gets you up in the morning? What keeps you going? Why do you keep on going? These are just some of the questions that may pop in your head as you think about motivation. Every person on the planet has their own motivation in life, enabling everyone to go through the different life areas and phases and get the most out of it. It is also sad to say that there are people who don't have any. It has been said that the difference between a person who is constantly developing and growing and the person who does not, is motivation. Motivation plays a key role in a person's outlook in life, achievements, and level of satisfaction and happiness. On the same note, motivation is a very important factor of success. A person who lacks motivation has no enthusiasm, ambition, and zest, and is generally unhappy and unsatisfied. Because of that, he gets no results, or when he does, he only gets mediocre ones. On the other hand, a motivated person is very energetic, successful and happy, as he achieves his goals and gets great results in his endeavors. Certainly, nobody wants to do something for nothing. There is always that something we hopefully want in return for an effort and sacrifice. The life and blood of motivation is reward. It is that thing that inspires us and entices us to take necessary action. The reward can come in different kinds, such as material rewards, recognition, and personal satisfaction or gratification. The reward is regarded as the end of every means. Motivation in itself is fueled by ambition and desire. The strength of motivation largely relies on the clearness of the mental picture of the goal or the reward, as well as the intensity of the desire to achieve it. No matter how great, attractive, beneficial or enticing a certain reward may be, if the person has no ambition or no desire to have it, motivation will also be absent. There may also be instances where you may have the desire to take action or to achieve something, but if that desire is not strong enough, no work will ever get done and achievement will only be just a wish on a star.