www.MOVImentiltd.co.uk. The project models this technological and socio-economic evolution using a contemporary parallel in the first case study of Apulia, Italy.The analogy used is, that during the 50s-70s the big factories of the North of Italy and the North of Europe (the big production centres), highly specialized and organized in assembly lines provoked a mass movement of labour force away from Apulia. In the 2000s we observe the reverse phenomenon, the return of the "sons" of that generation towards the South, and the periphery. This is accompanied by the opening of small new productive entities, usually benefiting from skills acquired through post-graduates studies and work experience abroad, principally in the UK. This paradigm aims to: integrate cultural heritage in modern life, creating further awareness; describe the phenomenon of modern interaction between people and landscape, and to generate awareness towards environmental issues and possible solutions.