Cantitate/Preț
Produs

Multi–Channel Marketing, Branding and Retail Design – New Challenges and Opportunities

Autor Charles Mcintyre, T. C. Melewar, Charles Dennis
en Limba Engleză Hardback – 4 dec 2016

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

Citește tot Restrânge

Preț: 65157 lei

Preț vechi: 84618 lei
-23% Nou

Puncte Express: 977

Preț estimativ în valută:
12474 13515$ 10417£

Carte tipărită la comandă

Livrare economică 12-26 decembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781786354563
ISBN-10: 178635456X
Pagini: 272
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.61 kg
Editura: Emerald Publishing

Notă biografică

Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK