Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies
Autor Patrick Dahmenen Limba Engleză Paperback – 28 oct 2004
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Specificații
ISBN-13: 9783824481910
ISBN-10: 382448191X
Pagini: 236
Ilustrații: XVIII, 215 p. 8 illus.
Dimensiuni: 148 x 210 x 12 mm
Greutate: 0.29 kg
Ediția:Softcover reprint of the original 1st ed. 2004
Editura: Deutscher Universitätsverlag
Colecția Deutscher Universitätsverlag
Locul publicării:Wiesbaden, Germany
ISBN-10: 382448191X
Pagini: 236
Ilustrații: XVIII, 215 p. 8 illus.
Dimensiuni: 148 x 210 x 12 mm
Greutate: 0.29 kg
Ediția:Softcover reprint of the original 1st ed. 2004
Editura: Deutscher Universitätsverlag
Colecția Deutscher Universitätsverlag
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchCuprins
I. Academic and Empirical Relevance of the Research Subject.- 1. Research Objectives, Approach, Methods and Structure.- 2. Changes in the Distribution of Retail Financial Services.- II. Framework for the Design of Multi-Channel Distribution Systems.- 3. Major Analytical Dimensions of Distribution Systems.- 4. Particularities in the Distribution of Retail Financial Services.- 5. Impact of the Corporate Positioning on the Distribution Strategy.- 6. Classification of Multi-Channel Distribution Systems.- III. Operational Implementation of Multi-Channel Distribution Strategies.- 7. External Fit of the Distribution System.- 8. Internal Fit of the Distribution System.- 9. Financial Steering of the Distribution System.- IV. Conclusion.- V. Bibliography.
Notă biografică
Dr. Patrick Dahmen promovierte bei Prof. Dr. Walter Ackermann am Institut für Versicherungswirtschaft der Universität St. Gallen. Er ist als Direktor bei der AXA Gruppe in Deutschland für das Konzern-Controlling verantwortlich und hat zuvor als Assistent des Vorstandsvorsitzenden der AXA Gruppe in Deutschland an der Ausgestaltung der Multi-Kanal-Strategie mitgearbeitet.
Textul de pe ultima copertă
The retail financial services industry is undergoing fundamental changes, as better informed and more demanding customers decide for themselves how, when and where they purchase personalised product solutions. Distribution, i.e. managing the exchange processes with the customer, remains the only sustainable competitive advantage. Multi-channel strategies have therefore been designed to improve the management of customer relationships and simultaneously to reduce overall distribution costs.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies. Based on his professional experience in the industry and the results of an international benchmarking study he develops a management framework for the strategic design and operational implementation of multi-channel strategies. Case studies illustrate the underlying managerial challenges.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies. Based on his professional experience in the industry and the results of an international benchmarking study he develops a management framework for the strategic design and operational implementation of multi-channel strategies. Case studies illustrate the underlying managerial challenges.