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Multicultural Marketing Is Your Story de Eliane Karsaklian

Multicultural Marketing Is Your Story

Autor Eliane Karsaklian
en Limba Engleză Paperback – 20 iun 2023
This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.
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Specificații

ISBN-13: 9781637424698
ISBN-10: 1637424698
Pagini: 178
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.25 kg
Editura: Business Expert Press

Notă biografică

Eliane Karsaklian, PhD, HDR, is an unusual combination of big picture thinker, academic and practical businessperson. She has lived and worked in a number of countries during her career and mastered five languages, giving her extensive knowledge and experience in international business, marketing and negotiation. Author of numerous publications, Dr. Karsaklian is an award-winning researcher invited as speaker at several universities around the world as well as she is interviewed in podcasts. She is currently Clinical Professor at the University of Illinois Chicago. Her more recent book, The Negotiation Process. Before, During and After You Close a Deal, introduces a completely new perspective to international negotiation, providing practical, field-tested examples and guidance to enable readers to implement sustainable negotiation in the real world.