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Multimedia: A Management Perspective

Autor Antone F. Alber
en Limba Engleză Paperback – 31 dec 1995
Explaining multimedia concepts, this work shows how managers can utilize its various resources effectively in organizations. The book includes cases and examples of multimedia in action, and a guide to products, services and companies involved in multimedia.
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Specificații

ISBN-13: 9780534213121
ISBN-10: 053421312X
Pagini: 658
Dimensiuni: 191 x 235 x 26 mm
Greutate: 0.99 kg
Editura: WADSWORTH INC FULFILLMENT

Textul de pe ultima copertă

Learn to manage multimedia projects thoroughly and effectively with Multimedia: A Management Perspective. This book is designed to supply you with all you need to know about multimedia concepts. You'll learn about combining text, graphics, color, audio, animation, and motion video - and using these resources successfully in your organization. Written by nearly two dozen experts from industry and academia, the book includes cases and examples of multimedia in action. Topics range from learning how multimedia can fit into your organization to overseeing the planning process for designing and implementing multimedia applications. The growing importance of electronic publishing and its many forms are discussed, and critical information is provided about integrating multimedia into the teaching curriculum, designing and installing electronic kiosks, and making multimedia applications fit on the computer network, along with dozens of other topics. The book is organized systematically, beginning with an overview of multimedia, moving on to the development of systems and content, and concluding with a diverse collection of applications in business and education. It contains what managers must know to plan and develop successful projects, and what students must learn to work in the dynamic and fast-paced multimedia field.

Descriere

Written for managers who must utilize computers for competitive advantage, this book focuses on applications of multimedia rather than hardware and software requirements. It explains multimedia concepts and demonstrates how to utilize these resources effectively. Individual chapters written by noted practitioners in the field offer professional perspective. 120 illus.