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My Start–Up Life – What a (Very) Young CEO Learned on His Journey Through Silicon Valley

Autor B Casnocha
en Limba Engleză Hardback – 7 iun 2007

MY START-UP LIFE

Ben Casnocha started his first company at age 12. By the time he was 16, he was nominated for Inc. Magazine's "Entrepreneur of the Year" and was chairman of his second company, Comcate. While playing high school basketball and editing the school paper, Casnocha was also sneaking away to early morning flights for sales calls with customers. With the support and advice of some of Silicon Valley's brightest minds, Casnocha crammed a lifetime of business experience into just a few years, all of which he shares in this unique book.

My Start-Up Life is full of specific, actionable entrepreneurial advice from both the author and his "braintrust" of advisors on topics such as:

  • The fuss about "passion"--and how to leverage yours
  • Lucky or smart? How to be both
  • Create and project Brand "Me"
  • Becoming a corporate athlete
  • "Life is a sales call"
  • Taking mentoring relationships to the next level
  • The road ahead: leadership in a global, fast-paced world

My Start-Up Life is more than a gee-whiz account from a precocious teenager--it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life. Prepare to learn, laugh, and join the conversation!

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Specificații

ISBN-13: 9780787996130
ISBN-10: 0787996130
Pagini: 208
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.38 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Entrepreneurs, business students, youth marketers

Notă biografică

THE AUTHOR

Ben Casnocha is a San Francisco-based entrepreneur, writer, student, and blogger. Currently 19 years old, he serves on the board of Comcate, Inc., the leading e-government technology firm he founded six years ago. In 2006, BusinessWeek included him on its list of "America's best young entrepreneurs." His work has been featured on CNN and in USA Today. He will attend Claremont McKenna College after publication of this book. In his free time he indulges in passions for ping-pong, bow ties, and chess. Visit his blog at ben.casnocha.com