A guide to concise, commanding communiques
Mary Vinnedge, "SUCCESS" Magazine
Gisela Hausmann is the 2016 winner of the Sparky Awards for "best subject line."
Email subject lines vs. elevator pitch
Today, learning to write a subject line that will get your recipient's attention can be more important than practicing a perfect elevator pitch. Just ask yourself: How often do you pitch, and how many emails do you write? In fact, you may have to send an email to even get the opportunity to present your elevator pitch.
The analysis of email marketing 2015 also demonstrated a new trend - most business people do not like to pick up the phone any longer, but they read work-related emails on their phones, before and after business hours.
A perfect marketing email with an attractive subject line sent at 6:30 a.m. might prompt a reply even before start of the business day, because the recipient read the email on his/her commute.
In her book " "NAKED WORDS 2.0 The Effective 157-Word Email," " email evangelist Gisela Hausmann offers a trick that will make any subject stand out in your recipient's Inbox
""Naked Words 2.0"" is the book to read if you want to maximize your chances of getting media features, sponsorships, or any other type of opportunity. If an employee is looking to advance their career or an entrepreneur is looking to build rapport with influencers, their next step should be buying this book."
Kallen Diggs, International Bestselling Author & Huffington Post Columnist
Email marketing demystified
Email evangelist Gisela Hausmann analyzed 100,000+ emails for effectiveness and personal appeal. This extensive research helped her to create a system to improve each of the seven parts an email. In her book, she reveals how to compose an attention-getting subject line, offers tricks to keep emails short and concise, gives the scoop on which words to avoid at all costs, and provides much more.
Even if you apply only two or three of the tricks in this book, you'll see an immediate improvement in response times and response rates.
"In today's hectic world email is still the most direct way to share your message. "Naked Words" is a fantastic book that will show you how to get your message read and acted on." Brian Burns, Host of "The Brutal Truth About Sales & Selling" - PodCast
""Naked Words 2.0 The Effective 157-Word Email"" is the ideal resource for
marketing professionals small business owners employees who work in any type of service industry (law offices, transportation, hospitality etc.) self-employed artists and contractors job seekers Twenty-three illustrative pictures serve as examples of the good and the not so good. Clearly labelled action steps also ensure you know exactly what to do and when to do it.