Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations: Cambridge Studies in the Emergence of Global Enterprise
Autor Christina Lubinskien Limba Engleză Hardback – 2 noi 2022
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Specificații
ISBN-13: 9781316511282
ISBN-10: 1316511286
Pagini: 300
Dimensiuni: 158 x 235 x 21 mm
Greutate: 0.57 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Cambridge Studies in the Emergence of Global Enterprise
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1316511286
Pagini: 300
Dimensiuni: 158 x 235 x 21 mm
Greutate: 0.57 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Cambridge Studies in the Emergence of Global Enterprise
Locul publicării:Cambridge, United Kingdom
Cuprins
List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.
Recenzii
'Challenging the notion that globalization and nationalism are often at odds, Navigating Nationalism shows how German business in India succeeded by negotiating a role for itself in the nationalistic development programme of twentieth century India. This is a major contribution to the historiography of international business in the developing world.' Tirthankar Roy, London School of Economics
'Lubinski's meticulously-researched history of German business in India from the 1880s to the 1980s provides crucial insights into nationalism, empire, globalization, and business in the long run. A tremendous achievement that will become a must-read in multiple fields.' Heidi Tworek, University of British Columbia
'Lubinski's meticulously-researched history of German business in India from the 1880s to the 1980s provides crucial insights into nationalism, empire, globalization, and business in the long run. A tremendous achievement that will become a must-read in multiple fields.' Heidi Tworek, University of British Columbia
Notă biografică
Descriere
Reveals how nationalism shapes global business strategy with a focus on the historical example of German firms in India.