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Navigating Your Way to Startup Success

Autor Harlan Beverly
en Limba Engleză Paperback – 18 dec 2017
Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Startup Success will show you how to create a startup designed to test its assumptions so those that are not worthy fail--often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Navigating through those failures means finding your way to startup success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.
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Specificații

ISBN-13: 9781501515668
ISBN-10: 1501515667
Pagini: 306
Ilustrații: 1 Tables, black and white; 14 Illustrations, black and white
Dimensiuni: 155 x 230 x 17 mm
Greutate: 0.52 kg
Editura: De Gruyter

Cuprins

Chapter 1: Introduction - Why do you want to do a startup anyways?
Chapter 2: Failing To Start - What's stopping you?
Chapter 3: Your Idea Sucks - How would you know?
Chapter 4: Failing to Launch - Again, what's stopping you?
Chapter 5: Nobody Cares - What can you do about it?
Chapter 6: Somebody Cares - Yippee, now what?
Chapter 7: Oops - We ran out of Money.
Chapter 8: I got sued - It can happen to you.
Chapter 9: Help, I'm sinking - controlling growth.
Chapter 10: The press hates me - bad reviews.
Chapter 11: Beyond just one product - scaling up.
Chapter 12: I got fired, and I'm the Founder & CEO- How did this happen?
Chapter 13: Sold! - Now what?

Notă biografică

Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.

Descriere

The secret to failing well is to learn from it: to adapt and minimize impact. Every business has failures, no business succeeds without some change of plan. This book will teach you to design a startup that tests assumptions and procedures so those