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New Insights into Prognostic Data Analytics in Corporate Communication

Autor Pragyan Rath, Kumari Shalini
en Limba Engleză Paperback – 20 aug 2019
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.
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Specificații

ISBN-13: 9781947441101
ISBN-10: 1947441108
Pagini: 186
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.28 kg
Editura: Business Expert Press

Notă biografică

Pragyan Rath is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The "I" and the "Eye" The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).

Descriere

Advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communicationa - nnual reports, investigative fiction, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics.