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NEW MARKETING CONVERSATION

Baier-Stein, Macaaron
en Limba Engleză Hardback – 31 oct 2004
Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Conversations Between Customers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Creating Marketing Conversations Between Customers and Sellers delivers tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.
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Specificații

ISBN-13: 9780324200577
ISBN-10: 0324200579
Pagini: 271
Dimensiuni: 160 x 235 x 28 mm
Greutate: 0.62 kg
Editura: LOGOS FOUND PUBL