The cognitive interest of this book is to compare the portrayal of cultural identity in new, participatory media and traditional, mass media in the Indian tourist destination of Goa, India and to see if, and to what extent, the themes of Goan Cultural Identity portrayed in participatory media differs from those portrayed in traditional media. Furthermore, this book also aims to serve as an impetus for further research into the effects of participatory media on cultural identity. As participatory media plays an ever increasing role in the daily lives of citizens, this will reflect in an increasing use of participatory media by citizens to portray, depict and discuss about their cultural identities. Currently a little researched topic, greater focus must be placed on the effects of participatory media if research on cultural identity is to remain relevant in the future.