New Media for a New China covers the current state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes. Some see the 21st century as "China's Century" because of the nation's unprecedented growth. Comparatively little has been published about its media and their role in this transformation. New Media for a New China analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut. China is vast and so are its communications--more computers, more-emails, more cell phone messages, more films and music videos and larger audiences for more television programs. And whether by cable or satellite there are messages that are threatening the existing social order. China's media are right in the middle of all changes and struggles.
Looking at media in China as part of the global communication system, New Media for a New China gives a much needed overview on the growing role that they do and will play in the 21st Century.