Cantitate/Preț
Produs

New Product Development Performance

Autor Kirk Wessel
en Limba Engleză Paperback – 21 oct 2013
This study contributes to the understanding of New Product Development (NPD) performance by demonstrating how formal interfirm collaborative relationships provide access to important information and how the structure of the formal interfirm network impacts NPD in different ways. The study also develops a dimension of networks, network diversity, and its contribution to NPD performance. In exploring how NPD performance is affected by information available between firms with formal cooperation agreements, it suggests that two aspects of the formal external information network, variety and control, have an impact on a firms NPD performance. Network theory is used to understand information variety and control during NPD. Analyzing a firms egocentric network of formal relationships provides insight about information availability. Egocentric network diversity serves as a proxy for variety of information and egocentric structural holes (connectedness) provide an understanding of information control. The study shows that each of these factors has a differing relationship with three dimensions of NPD performance: innovativeness, speed, and market performance.
Citește tot Restrânge

Preț: 31168 lei

Nou

Puncte Express: 468

Preț estimativ în valută:
5965 6293$ 4971£

Carte tipărită la comandă

Livrare economică 03-17 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783639036435
ISBN-10: 3639036433
Pagini: 100
Dimensiuni: 150 x 220 x 6 mm
Greutate: 0.15 kg
Editura: VDM Verlag Dr. Müller e.K.

Notă biografică

Kirk has served as an aviation squadron commanding officer in the US Navy, an executive for large companies, a partner in a consulting firm, a board chair of nonprofit organizations, and currently as an Associate Professor of Management at Westminster College. He has a BS from the US Naval Academy and an MBA and Ph.D from the University of Utah.