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Next Now: Trends for the Future de Marian Salzman

Next Now: Trends for the Future

Autor Marian Salzman, Ira Matathia
en Limba Engleză Paperback – 31 oct 2007

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

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Specificații

ISBN-13: 9780230600010
ISBN-10: 0230600018
Pagini: 307
Dimensiuni: 163 x 226 x 21 mm
Greutate: 0.43 kg
Editura: Palgrave MacMillan
Locul publicării:Basingstoke, United Kingdom

Cuprins

The Age of Anxiety * The Shrinking Globe * Yin Meets Yang in Chindia* Europe in a Post-European World * America: Inside, Outside, and Caught in the [Tyranny of the] Middle * The Scarcity of Minutes * Blended and Blurred Reality
Ages Without Stages * New Identities * Our Branded Universe * Extended Family Trees * Bringing It All Home * The Pace and Place of Work * It's a Shopper's Planet * The Art of Eating Well * Entertainment Evolved * Conclusion: Then, Now, Next

Recenzii

Praise for the hardback:

'Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.'- Publishers Weekly

'In Next. Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practice for activating key insights today.' - Laurie Coots, Chief Marketing Officer, TBWA\Worldwide

Praise for The Future of Men:

'The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'übersexual' reading Esquire or Sports Illustrated, shopping less but more discriminatingly, and favoring men over women as their closest friends.' - The New York Times

'Written with great élan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly

'Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of EVEolution and the upcoming In Culture

Notă biografică

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT.

IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy.

Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.

Caracteristici

1 Top author team - responsible for coining and creating the buzz around the word 'metrosexual', their previous books have been international bestsellers
2 Worldwide publicity guaranteed - the hardback received a lot of press attention with articles in most of the national newspapers, as was the case for their last book, The Future of Men. JWT and Euro RSCG worldwide between them have 544 offices worldwide and the media savvy authors will use their contacts to promote the book internationally through various media, launch events, mailings and websites
3 Hot topic - enlightened look at future trends based on extensive research and interviews. This book covers a diverse range of subjects and industries giving it a wide appeal to business executives who want to stay ahead of the game

Descriere

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, surprising look at the future of everything from work and business to sex. This enlightening book is based on intensive research and interviews as well as the authors' real-world and global business experience.