ndia after globalization is an increasingly mediatized society. Today, media experiences, desires, dream worlds, and fears have enveloped our time with force that was unimagined before. The blurring of the private and the public is now dramatically visible. The 'power of media' is a core explanatory category in public and academic common sense. No Limits maps the emergence of this mediatized world, and reflects on its wideranging consequences.