Four years ago, Drago gave up a successful career as an investment banker to publish a chain of small community newspapers in and around the city of Boston. It was the first big active change of his adult life, but there was to be a bigger transition on the horizon. Now turning forty and finding it impossible to live as part of the yuppie lifestyle that his money granted him access to, Drago becomes disillusioned with himself and the world around him and opts for a radical change. It's at that moment when he makes the conscious decision to move himself and his Ferrari to the 'hood, selling his posh condo and renting a condemned crack house, which he now calls home. It's here, that Drago meets and interacts with a variety of wild, over-the-top characters and where he'll ultimately find the one thing that has escaped him his entire life: True Love.