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Now Media de Barbara K. Kaye

Now Media

Autor Barbara K. Kaye, Norman J. Medoff
en Limba Engleză Paperback – 30 apr 2025
Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
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Specificații

ISBN-13: 9781032704302
ISBN-10: 1032704306
Pagini: 400
Dimensiuni: 210 x 280 mm
Greutate: 0.45 kg
Editura: Taylor & Francis Ltd.

Cuprins

Preface
Acknowledgments
Chapter 1. Opting Into ‘Now’ Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
 Index

Notă biografică

Norman J. Medoff, Ph.D., is a professor in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Currently he is co-director of the Advanced Media Laboratory where students create virtual reality and augmented reality projects and compete on the NAU Esports team.
Barbara K. Kaye (Ph.D., Florida State University) is a professor in the School of Journalism & Electronic Media at the University of Tennessee-Knoxville. Her research focuses on the influence of the Internet, blogs, social media, and other digital technologies on political viewpoints and how they have changed media use behavior and attitudes. She also studies the uses and effects of profanity on broadcast and cable television programs. She has co-authored five textbooks, published almost 80 journal articles and book chapters, and presented her research at 100 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.