Nudging
Autor Riccardo Vialeen Limba Engleză Hardback – 4 oct 2022
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Specificații
ISBN-13: 9780262544443
ISBN-10: 026254444X
Pagini: 256
Ilustrații: 2 black and white illustrations
Dimensiuni: 160 x 229 x 25 mm
Greutate: 0.5 kg
Editura: PENGUIN RANDOM HOUSE LLC
ISBN-10: 026254444X
Pagini: 256
Ilustrații: 2 black and white illustrations
Dimensiuni: 160 x 229 x 25 mm
Greutate: 0.5 kg
Editura: PENGUIN RANDOM HOUSE LLC
Notă biografică
Riccardo Viale
Cuprins
Preface ix
1 Behavior and Power 1
2 How to Influence Human Behavior 15
3 Cognitive Illusions 27
4 Policy Makers as Architects of Choice 43
5 Behavioral Change in Policy Making 73
6 Behavioral Bureaucracy 87
7 Is Nudging Libertarian? 99
8 Irrational or Adaptive? 113
9 Adaptive Nudging: BRANs and Boosts 129
10 Self-Nudging 143
Conclusion: "Nudgood" or "Nudgevil"? 157
Notes 165
Bibliography 207
Author Index 231
Subject Index 233
1 Behavior and Power 1
2 How to Influence Human Behavior 15
3 Cognitive Illusions 27
4 Policy Makers as Architects of Choice 43
5 Behavioral Change in Policy Making 73
6 Behavioral Bureaucracy 87
7 Is Nudging Libertarian? 99
8 Irrational or Adaptive? 113
9 Adaptive Nudging: BRANs and Boosts 129
10 Self-Nudging 143
Conclusion: "Nudgood" or "Nudgevil"? 157
Notes 165
Bibliography 207
Author Index 231
Subject Index 233