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Observing and Analyzing Communication Behavior

Autor John A. Courtright
en Limba Engleză Hardback – 29 ian 2014
This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it. The 1970s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how human communication behavior should be studied. It presents the best advice, techniques, cautions, and controversies from the 1970s and 1980s and then updates them. Several chapters also introduce statistical methods and procedures to allow readers to analyze behavioral data. This book is a useful resource for communication scholars and graduate students to guide their study of communication behavior.
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Specificații

ISBN-13: 9781433124167
ISBN-10: 1433124165
Pagini: 485
Dimensiuni: 150 x 224 x 33 mm
Greutate: 0.82 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W

Notă biografică

John A. Courtright (PhD, The University of Iowa) is Professor in the Department of Communication at the University of Delaware. He has been the editor of Communication Quarterly (1998-2001) and is currently the editor of Human Communication Research.