Internet has spawned the twenty-four hours shopping liberty for the enjoyment of consumers and small business owners. Shoppers are now enjoying no time limit of services offered by the convenience of e-commerce business transactions. Several organizations are now actively participating on e-commerce business. On a global scale, online vendors do seize e-commerce profitable and cost efficient opportunities. As consumers we are continually offered products and services via the Internet. In our jobs, no matter what profession we are in, e-commerce is being used more and more to conduct business, for training purposes and daily communications. This book provides introduction to e-commerce as small business owners utilize revenue models, it focuses on omnipresence of money on e-commerce, technology infrastructure, and it describes business concepts and customer relationships. This book is designed specifically for small business owner launching a business and it discusses e-commerce in action by focusing on real-world e-commerce experience in small business owners, retail, twitter & email marketing, incentive programs, customers' retention, communication, web site traffic, and viral marketing.