If you think you'll ever be in the media spotlight, you need this book. The CRED framework you'll find here teaches you how to manage interviews with skill, confidence, and authenticity. You'll learn how to shape the news headline you want and to avoid the one you don't.Written by a former journalist and TV News executive with over 25 years of media coaching experience and over 5000 interviews, this simple-to-read guide is based on what so many people have said is the best on-the-job training they've ever had.Read On Being CREDible and take one of Jon's CREDible Spokesperson seminars at www.lovinkmedia.ca.