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On the Road with Outreach: Mobile Library Services

Editat de Jeannie Dilger-Hill, Erica Maccreaigh
en Limba Engleză Paperback – 18 noi 2009 – vârsta până la 17 ani
This "how-to" manual is a thorough compilation of essays detailing the start-up, maintenance, management, and evaluation of mobile, public library outreach services, promising to become the "bible" of public library outreach.Today mobile outreach is more vital and diverse than ever, with librarians taking it to the streets for senior citizens, childcare organizations, immigrants and low-literate populations, urban and rural communities, prisoners, low-income populations, and other traditionally underserved public library populations. The first book of its kind in more than two decades, On the Road with Outreach: Mobile Library Services provides step-by-step guidance for those wishing to initiate or improve outreach services in their communities. The essays collected here come from some of the best-known movers and shakers in the mobile outreach field-all of them subject experts and active outreach practitioners. Focusing on the practicalities of establishing and maintaining service to various populations, the book covers everything from design, purchase, maintenance, and automation of bookmobiles to planning and promotion and serving specific populations. Anecdotes, as well as sample service agreements, contracts, applications, staff schedules, and other working documents enhance the text.
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Specificații

ISBN-13: 9781591586784
ISBN-10: 159158678X
Pagini: 372
Dimensiuni: 216 x 279 x 23 mm
Greutate: 1.02 kg
Editura: Bloomsbury Publishing
Colecția Libraries Unlimited
Locul publicării:New York, United States

Caracteristici

Includes the Association of Bookmobiles and Outreach Services guidelines, sample marketing materials, sample letters and policy statements, a complete set of bookmobile specifications, checklists, and sample service schedules

Notă biografică

Jeannie Dilger-Hill is director of the La Grange (IL) Public Library, a suburban Chicago library serving 15,000 residents. Erica MacCreaigh served four years as a senior library consultant to the Colorado Department of Corrections.

Cuprins

Preface (Satia Marshall Orange)AcknowledgmentsIntroduction (Jeannie Dilger-Hill and Erica MacCreaigh)PART I: MANAGING LIBRARY OUTREACH1 Planning and Marketing Outreach ServicesCandice BrownPlanningEstablishing Your MissionEvaluating Your Current SituationExisting ServicesSWOT AnalysisFundingIdentifying Who Lives in Your CommunityGathering Information about Your Community's NeedsStakeholder MeetingsFocus GroupsSurveysSetting PrioritiesWriting Goals and Objectives the SMART WayDeveloping an Action PlanMarketingMarketing One Thing at a TimeIdentifying the Marketing AudienceMarketing MethodsDoing it YourselfPress ReleasesWorking with the MediaConclusionReferencesAdditional ResourcesMarketing SamplesSample Press Release2 Managing Outreach StaffAmy Varner StephensSelecting StaffJob Qualifications and DutiesThe Driving FactorJob DescriptionsLibrary ClerkBookmobile DriverLibrary AssociateLibrarianOutreach ManagerScheduling StaffSupervisory ChallengesOversight and EvaluationConclusion3 Mobile Library CollectionsJulie Abbott and Jeannie Dilger-HillIntegrated (Shared) Versus Dedicated (Separate) Bookmobile CollectionsPros and ConsRequirements for a Dedicated (Separate) CollectionRequirements for an Integrated (Shared) CollectionCollection Development PolicySelectionWeedingPhysical Arrangement of MaterialsBy Age and Height of PatronsClustering by Different Groups' InterestsBrowsing BinsRemovable ShelvingOversized and Delicate MaterialsSecurityConclusionReferencesPART II: LIBRARY OUTREACH, A COMMUNITY COMMITMENT4 Rural Bookmobile ServiceJan MeadowsHistory of American BookmobilesProfile of Rural Library PatronsSetting up ServicesIdentifying Places for Service DeliveryDetermining Times for Service DeliveryRural SchoolsStaffingTypes of VehiclesMaintenanceRoutine Upkeep and RepairBreakdownsTechnologyMarketingBookmobile SchedulesInternal MarketingExternal MarketingConclusionReferences5 Bookmobile Services to Urban and Suburban CommunitiesJulie AbbottLibrary Outreach via BookmobilePublicityCommunity BuildingService DeliveryTypes of Bookmobile StopsInstitutional StopsNeed-Based StopsConvenience-Based StepsIdentifying Service NeedsWho Qualifies for Bookmobile Service?Identifying Potential Bookmobile PatronsIdentifying Service SitesMaps and Satellite ImagesExplorationDrive AroundsIdentifying Gathering PlacesDetermining the Need for a BookmobileBookmobiles versus Other Mobile Outreach MethodsDefining Service CriteriaInputs and OutcomesFactors that Influence SuccessEight-Hour Limit on DrivingBathroom Breaks and Meal BreaksMemorable Stop ScheduleRoutesParkingDurationPatron LifestylesContinuitySeasonal SchedulingOther ConsiderationsMeasuring ImpactDamage Control: What to do When Your Bookmobile Breaks DownConclusionReferences6 Library Services to Immigrants and English Language LearnersEmily Klopstein, Becky Russell, Pilar Castro-Reino, Lisa Murillo, and Lou PetterchakCommon Characteristics of English Language Learners and ImmigrantsIdentifying Service NeedsReaching Immigrant and English Language Learning PopulationsEngaging the CommunityPromoting Library ServicesTranslationPrograms and ServicesEnglish Language Learning ProgramsComputer InstructionLife Skills WorkshopsIntergenerational ProgramsManaging Multiple LanguagesCollectionsCreating Diversity-Friendly Library SpacesStaffingLibrary StaffTeachersEvaluationSpecial Service ChallengesConclusionReferencesPART III: LIBRARY OUTREACH TO CHILDREN7 Serving Preschool Children and Childcare ProvidersTheresa Gemmer and Ruth PettiboneLiteracy Risks in AmericaSetting up ServicesIdentifying Needs and Advocating for ServicesNegotiating Services with Childcare Providers and FacilitiesScheduling, Routing, and ParkingManaging CirculationAgency CardsPersonal CardsModels of ServiceDelivery MethodsClassroom Support for TeachersKitsClassroom CollectionsStorytimesSelecting BooksLength and SizeIllustrationsCharactersTheme, Age Appropriateness, and ScopeCollectionsWear and TearNonfictionBoard BooksPicture BooksEarly ReadersTeacher ResourcesMediaOrganization of MaterialsStaffConclusionReferencesSample Letters to Providers and ParentsLetter of Introduction to Facility #1Letter of Introduction to Facility #2Letter of Introduction to ParentsAdditional ResourcesLiteracy, Learning Gap, and Childcare Web SitesPublishers of Preschool-Level Books8 Serving School-Age ChildrenMary Anne MarjamaaSpecialty Bookmobiles for School-Age ChildrenVehicle DesignFixed FeaturesDécorCollection DevelopmentBooksOther MaterialsOrganizing the CollectionSetting Up Service SitesThe Importance of CommunicationParkingSetting the ScheduleEvaluationMarketingLibrary ServicesServices to TeachersServices to ChildrenManaging Children's BehaviorDeposit CollectionsProgrammingFinesStaffingConclusionAdditional ResourcesBookmobile Information for School Year 2009-2010Bookmobile: Sample Classroom Sign-Up SheetPublishers of Elementary-Level BooksPART IV: LIBRARY OUTREACH TO SENIORS AND HOMEBOUND9 Books-by-MailKathleen MayoA Typical Day in Books-by-MailIdentifying Your CustomersWorkspace ConsiderationsMailing MaterialsPostageMailing Equipment and SuppliesStaffingCollectionsAutomation: Special FeaturesProceduresSelection ToolsPromoting the ServiceBudgetOther Service ModelsConclusionSample FormsSample Books-by-Mail Application for ServiceSample Free Matter ApplicationAdditional Resources10 Homebound Delivery ServiceJoyce VossDetermining the Community's Need for Homebound ServicesFundamentals of Homebound ServicesDetermining Who QualifiesRegistering PatronsSelecting and Delivering MaterialsSelection StrategiesSelection and DeliveryStaff Select-Staff DeliverStaff Select-Volunteers DeliverVolunteers Select-Staff DeliverVolunteers Select-Volunteers DeliverPatrons Select for Themselves-Staff or Volunteers DeliverStaff or Volunteers Select-Non-Library Staff DeliverStaff or Volunteers Select-Non-Library Agencies DeliverStaff or Volunteers Select-Materials Are Delivered by MailDelivery MethodsManaging Staffing to Meet Patron DemandRecordkeepingStaffingLibrary StaffVolunteersRecruitmentHiring and ScreeningMotivation and RetentionSafety PrecautionsPrivacyAbsencesCommunicationAwarenessAppropriate BoundariesFundingMarketingConclusionReferencesSample FormsSample Homebound Services Welcome LetterSample Homebound Services ApplicationSample Homebound Patron Interest ChecklistSample Volunteer Liability WaiverSample Homebound Patron Feedback FormAdditional ResourcesSample Criminal Background Check Policy StatementHomebound Delivery Programs Mentioned in Chapter 1011 Lobby Stop Service to Nursing Homes and Retirement FacilitiesBernie GarrisonAssessing Existing Services and Exploring AlternativesBudgetingSite SelectionIdentifying Potential Service LocationsDetermining EligibilitySetting Up for ServiceDelivery VehiclesDesignWorking with VendorsMaintenanceStaffingSchedulingCollectionsPolicies and ProceduresMarketingAdditional ServicesEvaluating ServicesAdvocacyConclusionAdditional ResourcesSample Lobby Stop Intake FormSample Lobby Stop Letter of AgreementPART V: LIBRARY OUTREACH TO THE INCARCERATED12 Library Services to Incarcerated AdultsMaggie McFalls-PicherThe Public Library ModelService StandardsTechnologyCollectionsProgramsReentry ServicesCollaborationsWithin the FacilityCommunity CollaborationsPublic Library Outreach to PrisonersAdvocacyConclusionReferencesAdditional ResourcesPublishers and Web Sites for Graphic Formats and Urban LiteratureWeb Sites for Correctional Librarians13 Library Services to Incarcerated YouthTeresa ValentiCulture ShockSecurityChildhood DevelopmentSpecial Needs of Incarcerated YouthManaging BehaviorProviding Library ServicesCollection DevelopmentPrograms and ServicesLibrary EnvironmentWorking with Facility StaffConclusionReferencesAdditional ResourcesPART VI: ALL ABOUT OUTREACH VEHICLES14 Designing Your New BookmobileScott PointonStep 1: Determining Who You Will ServeStep 2: Determining What Services You Will ProvideStep 3: Choosing the Best-Suited Vehicle StyleVanCutaway Van/Box TruckStep VanBus ChassisTruck/Trailer ComboTractor TrailerStep 4: Determining Who Will Operate Your BookmobileStep 5: Determining Who Will Maintain and Service the VehicleStep 6: Planning Vehicle SpecificationsStep 7: Securing FundingConclusionAdditional ResourcesBookmobile Base Vehicles, Comparative TableSample Request for Bookmobile FundingResource List for Bookmobile Design and Funding15 Writing Vehicle SpecificationsMichael SwendrowskiPreliminary Research: Measure Twice, Cut OnceSelecting the Base VehicleVanCutawayLow FloorRVStep VanTruckFront Engine BusRear Engine BusTrailerTractor Trailer (Semi-Trailer)Getting Vendor InputWriting the Specifications DocumentShopping Your Project to Prospective VendorsAnalyzing the ProposalsConclusion16 Vehicle MaintenanceJeremy AndrykowskiWorking with a MechanicManaging a Preventive Maintenance ProgramGetting Staff and Administrators on BoardScheduling Preventive MaintenanceKnow Your VehicleCustomizing an Inspection ReportDisaster PlanningTreat the Vehicle with C.A.R.E.Keeping Your Bookmobile CleanAdvantages of a Clean VehicleCleaning the InteriorCleaning the ExteriorClean the Engine, Generator, and Other Moving PartsBeing AttentiveCreating a RoutineMaking It EffectiveConclusionAdditional ResourcesSample Bookmobile Pre-Trip Inspection Report17 Automating Your Bookmobile with Communications TechnologiesTom WalkerTelecommunications TechnologiesCellularTesting the SignalSelecting an AircardInstallationConnection SpeedBoosting the SignalSatelliteHow Satellite Technology WorksCommon ChallengesParkingBookmobile RoofSatellite PositionEnvironmental BarriersProvisioning HierarchyInstallationWiFiTroubleshooting the Circulation ClientConclusionAdditional ResourcesAutomation GlossaryAutomation Vendor Contact ListAdditional ReadingsAppendix A Association of Bookmobile and Outreach Services Guidelines (2008)Appendix B Sample Bookmobile SpecificationsAppendix C Sample Bookmobile Pre-Construction QuestionnaireSuggested Readings and ResourcesIndexAbout the EditorsAbout the Contributors

Recenzii

This volume is a valuable addition to any public library collection supporting mobile services, bringing libraries to others.
This work collects practical advice on taking the library on the road to reach underserved public library patrons. Part I covers aspects of planning and marketing services, and Part II describes aspects of library outreach for communities comprised of people of all ages. Later sections give advice specifically for library outreach to children, seniors, the homebound, and incarcerated adults and young people. One section is devoted to vehicles, with suggestions for designing an outreach vehicle and vehicle maintenance. A final chapter explains how the latest mobile communications technologies can be used to fully automate the bookmobile.
This useful tool provides a variety of models that include valuable samples for marketing, service agreements, book-mobile specifications, and general guidelines.
The detailed advice and examples provided in the text make this a valuable addition to any public library supporting mobile services.