STARTING A BUSINESS IS A MINEFIELD, AND THE IDEA IS JUST THE BEGINNING. If the prospect of being an entrepreneur is a constant nagging dream, this guide is the perfect book for you. Danielle Sady has created not one, but two e-commerce start-ups in the space of a few short years, with a career spanning over twenty years in some of Australia's biggest wholesale, retail, and franchise businesses, she struggled to find the answers to the questions she did not even know needed to be asked. Now Danielle is a freelance business consultant and coach based in Melbourne, passionate about guiding those who are in all the different stages of their business journeys, just like she was. This book shares real-life experiences of Danielle's journey to starting her business, providing a checklist to success, for your own start-up experience. Written in cleverly organised, highly informative chapters, you can devour the entire thing or jump in and out for the vital information you need. Danielle brings an innately human approach to the emotionally treacherous path of start-ups, incorporating mental well-being checks, some activities to propel you into action, a little bit of needed humour, some enticing personal analogies, and some incredibly helpful life advice, in this invaluable guide to not only thriving in but enjoying the world of e-commerce business,