LIKE ANY GOOD FAIRY TALE … Once Upon a Time in Small Business is filled with adventures, colourful characters and life lessons. But unlike a fairy tale, this is real! Lee McCaffrey Krupa has started many profitable businesses in a number of different industries. Along the way she's had great successes and days she'd rather forget. In this book she'll take you on a journey straight into the heart of small business, sharing with you her years of experience and the accompanying business and life lessons. Each chapter is based on a single topic and is designed to be consumed by busy business owners looking for a quick bite of knowledge and inspiration. Get ready to learn about: - getting yourself right first - attracting new clients with content marketing - making genuine connections with your customers - ensuring your business looks the part - successfully juggling your personal and business life - managing the ups and downs that all businesses go through - running a successful family business. And so much more …