Once Upon a Time in West Hollywood is a personal journey, a portrait of '70s Los Angeles based on different chapters of my life, and the photographs I took along the way, starting when I was only 10 years old. People have asked me what it was like growing up in Hollywood. Apartment living is tough, especially coming from the Midwest suburbs and having to share a bedroom but when you are seven you don't know what you don't have anymore. Personal memories like ditching Bancroft Junior High School, walking up Highland past Sunset to Hollywood Boulevard, playing pinball for hours at long-forgotten arcades that were popular then. Hanging out at the rooftop pool at the legendary Hyatt (Riot) House on Sunset or hanging out at Tower Records during the memorable summer of 1974, too young at 14 to appreciate the classic rock n' roll scene that was The Strip in the '70s. Working in my father's hardware store in East Los Angeles, a boy of 15, or riding the bus to Dodger Stadium alone at night, no fear. I hope the book brings back memories for the reader, wherever you grew up.