'At Paris Photo in November last year I talked to Gerry Badger about print-on-demand publishing and how it was possible to make a book in a day. From that conversation came the idea of getting a group of photographers together to all shoot a book in a day. John Gossage came on board, so did Martin Parr, Jessica Backhaus, Eva Maria Ocherbauer and Rob Hornstra who were all at Paris Photo. Publisher Klaus Kehrer of Kehrer Verlag in Heidelberg liked the idea and agreed to publish a set of individual books.' - Harvey Benge