Billy Coldwell was product of the 60's. He lived in the projects of LA with his Russian immigrant parents who were unsuccessful in life. He was determined to escape the projects and 'make it' at all costs. Friends who could help him up the ladder of success fell by the wayside, because money was the answer and he would get it somehow. He lived by the moto he learned early in life: "One For the Money, don't be so slow, Grab for the Gold Ring and Go, Go, Go "