We need to take sports seriously as arenas of immense power, with a mass appeal. Yet intellectuals have long since abandoned the sporting world. Why? What do we gain by handing over the persuasive power of sports to the worst elements of our culture, by allowing sports to become plagued by hyper-consumption, militarism, violence, sexism and homophobia? According to Matt Hern, not a whole lot. In a series of narratives, Hern makes an impassioned and entertaining plea for a more active engagement with sports, both physically and intellectually.