By the end of reading this you'll have a deeper understanding of not only why it is so important that your business be using the internet as optimally as possible, but also how you can utilize the tools available online to the benefit of your business. You'll learn the different areas of internet marketing and the techniques that can be employed within each of those areas. In short, when you close this book after reading the last page, you'll have a complete picture of the world of marketing on the web. You'll be able to make informed, well directed decisions about the ways that your company can and should use the web as an integral part of its marketing mix in order to increase sales and maximize profits.