Written by some of the brightest social media experts from all over the world, Online Marketing Sorted is the definitive handbook for understanding social media and the impact it can have on your business. With chapters covering all the social media platforms, marketing strategies, blogging and tools for analytics, Online Marketing Sorted explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative. Researched over a period of two years and featuring chapters from social media marketers from all over the world, Online Marketing Sorted is the definitive guide to using the whole spectrum of social media in an efficient and measurable way. Online Marketing Sorted offers a wealth of thought-provoking insight and guidance from people who work with social media every day.