Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first "plan" your work and then on a regular basis, "work your plan " To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over those years, we gathered from staying as close to the leading edge of "what works" for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs...it's a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis - it's that process we've found to work. What follows herein, is a set of foundational building blocks for anyone looking to develop their own website's online marketing plan based on our tried and true testing of scheduled tasks.