Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
Editat de Arthur B. Markmanen Limba Engleză Hardback – 7 iul 2016
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Specificații
ISBN-13: 9780199374441
ISBN-10: 0199374449
Pagini: 248
Dimensiuni: 236 x 155 x 25 mm
Greutate: 0.48 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0199374449
Pagini: 248
Dimensiuni: 236 x 155 x 25 mm
Greutate: 0.48 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
Notă biografică
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.