Operations Strategy: A Value Chain Approach
Autor David Waltersen Limba Engleză Paperback – 25 iun 2002
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Specificații
ISBN-13: 9780333961124
ISBN-10: 0333961129
Pagini: 400
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.59 kg
Ediția:2002
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 0333961129
Pagini: 400
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.59 kg
Ediția:2002
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Adopts a value chain approach, which is a new and innovative way of approaching the Operations Strategy area
Notă biografică
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
Cuprins
Introduction: Emerging Characteristics of value and value creation and delivery Perspectives of Value Value as a Business Concept Value Based Organisations: the Growth of Flexible Response and Virtual Organisations Supply Chains and Value Chains: Definitions, Characteristics, Differences and Directions Value Based Organisations: the Value Chain Approach Strategic and Operational Characteristics and Components Corporate Value, Performance Management, Coordination and Control: Issues and Options Managing Customer Value and the Value Proposition Core Competencies, Key Success Factors, Value/Cost Drivers and Process Management Where Value Strategy and Value Operations Meet Existing Value Chains Industry Value Chains Corporate Value Chains Value and Value Chains in Healthcare Value Chains in Education Configuring the Value Chain, Structure and Performance Configuring the Value Chain Case Study Exercises.