Opportunity Recognition: 15 Approaches for More Business Growth
Autor Andreas Engelen, Clara von Gagern, Monika Engelenen Limba Engleză Paperback – 24 mar 2023
The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
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Specificații
ISBN-13: 9783658398101
ISBN-10: 3658398108
Pagini: 266
Ilustrații: XIII, 266 p. 97 illus.
Dimensiuni: 168 x 240 mm
Greutate: 0.45 kg
Ediția:1st ed. 2023
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658398108
Pagini: 266
Ilustrații: XIII, 266 p. 97 illus.
Dimensiuni: 168 x 240 mm
Greutate: 0.45 kg
Ediția:1st ed. 2023
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
Cuprins
Introduction to and significance of the topic of opportunity recognition.- On the concept of opportunity recognition in companies.- Company-related tools of opportunity recognition.- Customer-related tools of opportunity recognition.- Market-related tools of opportunity recognition.- Environment-related tools of opportunity recognition.- Summary overview and classification of the tools for opportunity recognition.
Notă biografică
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.
Textul de pe ultima copertă
The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
The content
· Corporate Opportunity Recognition Tools
· Market-related Tools of Opportunity Recognition· Environmental Opportunity Recognition Tools
· Systematization of the Tools for Opportunity Recognition
· Evaluation and Selection of Ppportunities
The authors
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. He has published several studies on entrepreneurial/innovation-oriented management in international journals.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She is Head of Strategic Claims Management of the German business unit of a leading international insurance company.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
The content
· Corporate Opportunity Recognition Tools
· Market-related Tools of Opportunity Recognition· Environmental Opportunity Recognition Tools
· Systematization of the Tools for Opportunity Recognition
· Evaluation and Selection of Ppportunities
The authors
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. He has published several studies on entrepreneurial/innovation-oriented management in international journals.
Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.
Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She is Head of Strategic Claims Management of the German business unit of a leading international insurance company.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Caracteristici
First comprehensive presentation of the different tools for uncovering innovative growth opportunities Evaluation of research to systematically uncover new innovative ideas Practical preparation of the various tools with a large number of practical examples