Many of the common dental diseases are behavioural in origin, and are affected by individual lifestyles. Health promotion is therefore at the heart of preventing and controlling dental ill health. This is the first book to tackle this important new area of dentistry and presents theoretical and practical advice on a broad range of topics; including models and theories of health behaviour, influence of social factors on oral health promotion, government health policies, health education in specific settings, national campaigns, and evaluation of interventions. Here, the international contributers provide a broad overview of the subject which enables the reader to target sections of particular interest. Practical guidelines for the planning and implementation of oral health programmes presented will be invaluable for practitioners.